Linken Park "A Thousand Suns"
If the outdoor advertising for Linkin Park’s latest album is anything to go by QR-codes appear to have hit the mainstream.
The neo-punk rockers are publicising the release of ‘A Thousand Suns‘ with the inclusion of QR-codes on billboard advertising. The codes give fans the opportunity to listen to tracks or download the album directly to their phones or camera-enabled smart devices.
While this use of the barcode technology may not be revolutionary, the significant placement of the QR-code, which effectively amounts to empty space, in the ads points to the growing adoption of smartphones amongst the advertiser’s key 18 to 34 year old demographic.
According to data from comScore smartphone adoption has grown by 41% in Europe in the past year accounting for a quarter of all phones the UK market.
If you are a fan of Linkin Park and have a smartphone then look out for the posters, which have gone up on ground-level adshells across the UK and Ireland in the past week.
DARPA's O-Circuit program looks to build a new class of biologically inspired computer equipped with…
As AI races into classrooms worldwide, Google is finding that the toughest lessons on how…
The push to eat bugs is not an organic movement coming from the people, but…
As Africa’s digital economy accelerates, a new partnership between the Africa Digital Assets Summit 2026…
The State of Generative AI in the Enterprise report from Menlo Ventures found that companies…
Living therapies, made of engineered immune cells – and capable of hunting down cancer, reversing…
View Comments