Klout, the social influence measuring tool, has analysed a week’s worth of retweet data and unsurprisingly concluded that the lifespan of a tweet is significantly longer for users with higher Klout scores – up to 67 times longer.
Klout measures the lifespan of a tweet as the point at which half of all retweets have occurred before a certain point and half of which have occurred after this – the half-life of a tweet.
For users with a Klout score of between 40-70, half of all retweets occur within 5 minutes of the initial tweet. With a Klout score of between 70-75 a tweet’s half-life is 25 minutes, between 75-80 a tweet’s half-life is 165 minutes, between 80-85 a tweet’s half-life is 315 minutes and a Klout score of between 85-90 will result in a tweet half-life of 335 minutes.
Interestingly, the study finds that with a Klout score of between 0-40, tweets can expect a half-life of 25 minutes, 20 minutes longer than those with a Klout score of between 40-70 and equal to those with a Klout score of between 70-75.
To help put this into perspective, the Klout score of an average Twitter user is 20. Our own Klout score is 48 apparently.
DARPA's O-Circuit program looks to build a new class of biologically inspired computer equipped with…
As AI races into classrooms worldwide, Google is finding that the toughest lessons on how…
The push to eat bugs is not an organic movement coming from the people, but…
As Africa’s digital economy accelerates, a new partnership between the Africa Digital Assets Summit 2026…
The State of Generative AI in the Enterprise report from Menlo Ventures found that companies…
Living therapies, made of engineered immune cells – and capable of hunting down cancer, reversing…
View Comments
In regards to those with 0-40 Klout scores having a higher half-life, the people who follow people with low Klout scores probably follow very few people. It's much more likely that someone following 40 people will see a tweet from 25 minutes ago when they first log on than someone following 500 people will.
@patrick.brennan945 Yeah, good point!
In regards to those with 0-40 Klout scores having a higher half-life, the people who follow people with low Klout scores probably follow very few people. It's much more likely that someone following 40 people will see a tweet from 25 minutes ago when they first log on than someone following 500 people will.
@patrick.brennan945 Yeah, good point!